Managing Director – International
Master (Business Administration) (Kellogg School of Management, Northwestern University)
Bachelor Commerce, Bachelor Business Systems (Monash University)
Member of the Australian Institute of Company Directors (MAICD)
Yohan is responsible for leading the Company’s cross-border export business, primarily focused on English label IMF products manufactured in New Zealand and sold into China, including liquid milk and other nutritional products.
Yohan is responsible for managing products sold through all channels, principally via the daigou/reseller/O2O and cross-border e-commerce (CBEC) channels.
The International team is also responsible for developing the Company’s business in emerging markets. Yohan brings capability in strategy, marketing, sales and e-commerce, and experience in infant milk nutrition and adjacent categories in China.
Yohan joined the Company in 2021 from his most recent role as Sales and Marketing Director at Bellamy’s Organic. Yohan has also held multiple positions at Mondelez International, including Head of e-commerce for Australia, New Zealand and Japan. Prior to this, Yohan worked at ANZ Bank, focusing on retail banking digital transformation and with strategy consultancy LEK.